ThisPrivacy Policy describes how Beigel Bake or Brick Lane Beigel Bake (the“Site” or “we”) collects, uses, and discloses your Personal Informationwhen you visit or make a purchase from our Site.

Collecting Personal Information

Whenyou visit the Site, we collect certain information about your device,your interaction with the Site, and information necessary to processyour purchases. We may also collect additional information if youcontact us for customer support. In this Privacy Policy, we refer to anyinformation that can uniquely identify an individual (including theinformation below) as “Personal Information”. See the list below formore information about what Personal Information we collect and why.

Device information

Examplesof Personal Information collected: version of web browser, IP address,time zone, cookie information, what sites or products you view, searchterms, and how you interact with the Site.


Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Sourceof collection: Collected automatically when you access our Site usingcookies, log files, web beacons, tags, or pixels. Disclosure for abusiness purpose: shared with our processor, Shopify to process yourinformation

Order information

Examplesof Personal Information collected: name, billing address, shippingaddress, payment information, email address, and phone number.

Purposeof collection: to provide products or services to you to fulfill ourcontract, to process your payment information, arrange for shipping, andprovide you with invoices and/or order confirmations, communicate withyou, screen our orders for potential risk or fraud, and when in linewith the preferences you have shared with us, provide you withinformation or advertising relating to our products or services.

Source of collection: collected from you.

Disclosurefor a business purpose: shared with our processor Shopify and any other3rd party payment gateway to fulfill your order

Customer support information

Examplesof Personal Information collected: Name, email address, phone number& any other contact details to provide you with customer support

Minors

TheSite is not intended for individuals under the age of minors or anyoneunder the restricted age to buy or use our products . We do notintentionally collect Personal Information from children. If you are theparent or guardian and believe your child has provided us with PersonalInformation, please contact us to request deletion.

Sharing Personal Information

Weshare your Personal Information with service providers to help usprovide our services and fulfill our contracts with you, as describedabove. For example:

Weuse Shopify to power our online store. You can read more about howShopify uses your Personal Information here: https://shopify.com/gdpr

Wemay share your Personal Information to comply with applicable laws andregulations, to respond to a subpoena, search warrant or other lawfulrequest for information we receive, or to otherwise protect our rights.

Wealso include tracking pixels in our website (such as facebook andinstagram as well as Google Analytics) for marketing purposes only


Behavioural Advertising

Asdescribed above, we use your Personal Information to provide you withtargeted advertisements or marketing communications we believe may be ofinterest to you. For example:

Weuse Google Analytics to help us understand how our customers use theSite. You can read more about how Google uses your Personal Informationhere: https://policies.google.com/privacy?hl=en.You can also opt-out ofGoogle Analytics here: https://tools.google.com/dlpage/gaoptout.

Weshare information about your use of the Site, your purchases, and yourinteraction with our ads on other websites with our advertisingpartners. We collect and share some of this information directly withour advertising partners, and in some cases through the use of cookiesor other similar technologies (which you may consent to, depending onyour location).


Formore information about how targeted advertising works, you can visitthe Network Advertising Initiative’s (“NAI”) educational page athttp://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by visiting the following link:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally,you can opt out of some of these services by visiting the DigitalAdvertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

Weuse your personal Information to provide our services to you, whichincludes: offering products for sale, processing payments, shipping andfulfillment of your order, and keeping you up to date on new products,services, and offers.

Lawful basis

Pursuantto the General Data Protection Regulation (“GDPR”), if you are aresident of the European Economic Area (“EEA”), we process your personalinformation under the following lawful bases:

Your consent;

The performance of the contract between you and the Site;

Compliance with our legal obligations;

To protect your vital interests;

To perform a task carried out in the public interest;

For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

Whenyou place an order through the Site, we will retain your PersonalInformation for our records unless and until you ask us to erase thisinformation. For more information on your right of erasure, please seethe ‘Your rights’ section below.

Automatic decision-making

Ifyou are a resident of the EEA, you have the right to object toprocessing based solely on automated decision-making (which includesprofiling), when that decision-making has a legal effect on you orotherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Ourprocessor Shopify uses limited automated decision-making to preventfraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporarydenylist of IP addresses associated with repeated failed transactions.This denylist persists for a small number of hours.

Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

GDPR

Ifyou are a resident of the EEA, you have the right to access thePersonal Information we hold about you, to port it to a new service, andto ask that your Personal Information be corrected, updated, or erased.If you would like to exercise these rights, please contact us throughthe contact information located on the contact us page.

Cookies

Acookie is a small amount of information that’s downloaded to yourcomputer or device when you visit our Site. We use a number of differentcookies, including functional, performance, advertising, and socialmedia or content cookies. Cookies make your browsing experience betterby allowing the website to remember your actions and preferences (suchas login and region selection). This means you don’t have to re-enterthis information each time you return to the site or browse from onepage to another. Cookies also provide information on how people use thewebsite, for instance whether it’s their first time visiting or if theyare a frequent visitor.

Thelength of time that a cookie remains on your computer or mobile devicedepends on whether it is a “persistent” or “session” cookie. Sessioncookies last until you stop browsing and persistent cookies last untilthey expire or are deleted. Most of the cookies we use are persistentand will expire between 30 minutes and two years from the date they aredownloaded to your device.

Youcan control and manage cookies in various ways. Please keep in mindthat removing or blocking cookies can negatively impact your userexperience and parts of our website may no longer be fully accessible.

Mostbrowsers automatically accept cookies, but you can choose whether ornot to accept cookies through your browser controls, often found in yourbrowser’s “Tools” or “Preferences” menu. For more information on how tomodify your browser settings or how to block, manage or filter cookiescan be found in your browser’s help file or through such sites aswww.allaboutcookies.org.

Additionally,please note that blocking cookies may not completely prevent how weshare information with third parties such as our advertising partners.To exercise your rights or opt-out of certain uses of your informationby these parties, please follow the instructions in the “BehaviouralAdvertising” section above.

Do Not Track

Pleasenote that because there is no consistent industry understanding of howto respond to “Do Not Track” signals, we do not alter our datacollection and usage practices when we detect such a signal from yourbrowser.

Changes

Wemay update this Privacy Policy from time to time in order to reflect,for example, changes to our practices or for other operational, legal,or regulatory reasons.

Contact

Formore information about our privacy practices, if you have questions, orif you would like to make a complaint, please contact us by e-mail atinfo@beigelbake.co.uk or the relevant contact details located under thecontact us page.

Ifyou are not satisfied with our response to your complaint, you have theright to lodge your complaint with the relevant data protectionauthority. You can contact your local data protection authority to carryout your complaint.

Last updated: 31 Janurary 2023